The National Running Show created by Raccoon Events has grown every year to the point of bursting the seams at the NEC. It starts calmly enough in the early morning, with the exhibitors and press wandering in an hour before doors open, all carrying their habitual cups of coffee and rubbing the sleep from their eyes.

However by midday the energy in the room is at the max and it is rammed in every corridor as running enthusiasts of all shapes and sizes, seeking to hear their heros talk or cruise the many aisles seeking out new kit or a bargain or two.

I was set to livestream on the Sunday morning when it was 'supposed' to be quieter and I had arranged to interview 12 stands for a brief conversation about their products or new items. I wanted to mix and match between large and small brands and to be honest the smaller businesses are much easier to organise conversations with. At least the person on the end of the email is the same one I will be talking to. The larger brands have so many admin layers to get past that one often just gives up and just tries to engage on the day.

This livestream was sponsored by Wild Sole Sandals (Wild Sole Sandals) a UK barefoot sandal company who are gaining great ground in that particular footwear space. Everyone in my family has a pair and come warmer weather we spend all the time in them. Check them out, if you are into your posture.

This was the first outing of my 'outside broadcast' backpack, which transmits the video signal to a studio offsite (in Redditch as it happens) using SIM bonding, which then has all the graphics and music added before being pushed simultaneously out to YouTube, Facebook, Twitter, Linkedin and any website with the link. These social media pages are the key to massive content distribution. From the NEC exhibition floor to your smart device anywhere in the world took just 6 seconds. Incredible!

In between the interviews I had to make my way through the crowds, so I grabbed pictures as I went which were automatically uploaded to the studio so they could run a rotating slideshow while I set up the camera. These were longer periods of time than I would have liked, and with a little more budget we would normally have a second crew so we could ping-pong between them for a complete coverage.

It was a great success technically and proved that you don't have to have a large number of people with the most expensive broadcast equipment to achieve this kind of coverage. All I need is good SIM coverage and wifi and you can create an informative broadcast production from virtually anywhere.